BirdLaunch — A Great Way to Break-Up on Twitter


On Twitter, just because you follow someone, it doesn’t mean they have to follow you—and that’s one of its best attributes. You can explore and follow new people, and it’s no big deal if it doesn’t work out. Don’t enjoy reading their tweets? You can unfollow them with ease.

And while there are some apps that can tell you who unfollowed you, it’s not a built-in feature of Twitter, so it’s all very low profile. But what about the times you want to let someone know why you flew the coop? For that, you need BirdLaunch.

How it Works

It’s really easy. You log in using your Twitter account, then enter the Twitter username of the person you’d like to unfollow. Explain why, and hit submit—after that you’re no longer following them. If they’ve never been unfollowed using BirdLaunch before, a page is generated for them, and your reason is posted on it. If they have, your reason is added to the rest on their page.

Interested in who’s unfollowed who and why? Want to check on your own BirdLaunch page? Simply head to any Twitter user’s BirdLaunch page and you’ll find an always up-to-date list.

An Arc90 Lab Project

BirdLaunch is the ninth of a handful of projects to come out of the Arc90 2012 Hackathon. The Hackathon gives us time to make simple apps that shake things up. If you’d like to learn more about how Arc90 can help your business, get in touch!